Manufacturer : Volkswagen
Productions : 1968
Engine : 68 bhp air-cooled 1.6 liter
Source : netcarshow.com
The VW 411 was noticeably larger and better equipped. Volkswagen aimed to establish the new vehicle in the upper midsize segment which was beyond the reach of the Beetle and the Type 3, and to expand the market position in the long term by broadening the model range. For this reason, the publicity concentrated on technical innovations and the high level of comfort as well as highlighting typical Volkswagen characteristics such as quality, economic efficiency and service.
In the run-up to the market launch on October 5, 1968, dealers, the press and customers responded positively to the Volkswagen 411. Once the car had come to market, problems with the clutch on the first models delivered and an increasingly negative press curbed sales prospects. The most common complaints from customers related to engine and driving noise, the engine’s limited output and what was perceived as an unaesthetic front end. Since over 80% of VW 411 buyers were already Volkswagen customers, the vehicle failed to win new customer groups. As a result of these marketing problems, which could not be remedied by sales incentives either, Volkswagen sporadically lowered production to 75 vehicles per day.
