Tag Archives: 1968

Volkswagen 411(1968)

home Volkswagen 411(1968) Manufacturer : Volkswagen
calendar Volkswagen 411(1968) Productions :  1968
settings Volkswagen 411(1968) Engine : 68 bhp air-cooled 1.6 liter
world Volkswagen 411(1968) Source : netcarshow.com

The VW 411 was noticeably larger and better equipped. Volkswagen aimed to establish the new vehicle in the upper midsize segment which was beyond the reach of the Beetle and the Type 3, and to expand the market position in the long term by broadening the model range. For this reason, the publicity concentrated on technical innovations and the high level of comfort as well as highlighting typical Volkswagen characteristics such as quality, economic efficiency and service.

In the run-up to the market launch on October 5, 1968, dealers, the press and customers responded positively to the Volkswagen 411. Once the car had come to market, problems with the clutch on the first models delivered and an increasingly negative press curbed sales prospects. The most common complaints from customers related to engine and driving noise, the engine’s limited output and what was perceived as an unaesthetic front end. Since over 80% of VW 411 buyers were already Volkswagen customers, the vehicle failed to win new customer groups. As a result of these marketing problems, which could not be remedied by sales incentives either, Volkswagen sporadically lowered production to 75 vehicles per day.

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1968 Mercedes Benz 280SL


home 1968 Mercedes Benz 280SL Manufacturer : Mercedes Benz
calendar 1968 Mercedes Benz 280SL Productions : 1968
settings 1968 Mercedes Benz 280SL Engine : 2800 cc, 6 cylinders, factory power steering, front wheel drive
config 1968 Mercedes Benz 280SL Transmission : 4-speed, manual, automatic read more »