Volvo 780 (1985-1987)

Manufacturer : Volvo
Productions : 1985-1987
Source : netcarshow.com

In March 1985, Volvo Car Corporation showed the result of yet another cooperation in the field of luxury between Sweden and Italy, the Volvo 780, designed and built by Bertone in Turin. The event took place on the Volvo Cars stand at the 1985 Geneva Motor Show.

Exclusive Volvo coupes made in smaller series as top models have been around since the early 1960s. Volvo realised early the importance of expanding into new market segments with the help of such cars, hereby making more customers interested in the less exclusive models.

That worked with the 1800 series which stayed in production for almost thirteen years – with close to 48,000 cars sold, and it was also the case with the top model of the 240/260 series, the 262C.

The 262C was designed and built in Italy by Carrozzeria Bertone and came to the market in 1977. When the next generation of Volvo cars, the 760/740 were launched in the beginning of the 1980s, it did not take long before Volvo repeated the strategy; two saloon/estates were followed by a very exclusive coupe.

Categorised as: Car

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